One thing you can do to make your blog search engine optimized is to enable meta description of your blogger posts and pages. This meta description will be shown below your blog post or page in search results in search engines or when you share your link in google+, facebook, and other social networks.For example when someone is searching a keyword, in google and one of your posts appears in search results, he/she definitely read the description first before he/she choose what link to visit ,that’s why making an optimized meta description could help our post to convince people to visit and read our content. See the screenshot below.
Advantage of Enabling meta Description
If the meta description in your blogger is disabled, the search engine or the networking sites will get an automated meta description but if you enable your meta description, you can customize the few words appearing as description of your post or page in search engine results as well as when you share it to facebook or google+.Once the meta description is enabled, you can now see a search description in the post settings located at right side in every post or page.Under search description, put your description that best describes your blog post or page.
As you can see in the screenshots, my customized search description appeared in google search result as the description of my post.
How to Enable meta description?
Here is how you can enable meta description in your blog hosted in blogger.
1. Go to your blog then click SETTINGS.
2.Under SETTINGS, look for SEARCH PREFERENCES and click it.Find the word description, it’s under META TAGS.
3.Click EDIT and select YES button to enable meta description to all blog posts and pages. You can also write you blog description in the box.
4. Lastly, hit SAVE CHANGES button and you’re done.
Other Option to Enable meta description
In case the Search Description does not appear under post settings, the problem might be your template, it possibly doesn’t contain the codes necessary to import the meta description. In order to resolve the problem, you must add the following code to your template manually.Just follow the instructions below.
1. Go to TEMPLATE then click EDIT HTML. Use CTRL+F in your keyboard, put <b:skin><![CDATA[
in search box and hit enter.
2. Paste this code just above <b:skin><![CDATA[
<b:if cond='data:blog.metaDescription != ""'>
<meta expr:content='data:blog.metaDescription' name='description'/>
Put meta description to older Posts
Go to your older post and click edit, you can now put your post description in search description box located at the right corner under post settings as what you can see in the first screenshot.
Check Post meta description
In order to check if your meta description is working, you enter the url of your post here in meta tag checker
and click extract.
Once you see the description the sames as you have entered in Search description box, it means you successfully enabled your meta description to every post and pages of your blogger.